Introducing Groups.io

I’m not one to live in the past (well, except maybe for A-Team re-runs), but for many years now, I’ve felt like I’ve had unfinished business. I started the service ONElist in 1998. ONElist made it easy for people to create, manage, run and find email groups. As it grew over the next two and a half years, we expanded, changed our name to eGroups, and, in the summer of 2000, were acquired by Yahoo. The service was renamed Yahoo Groups, and I left the company to pursue other startups.

But really this story starts even further back, in the Winter of 1989, when in college I was introduced to mailing lists. I was instantly hooked. It was obvious that a mailing list was a great way to communicate with a group of people about a common interest. I started subscribing to lists dedicated to my favorite bands (’80’s Hair Metal, anyone?). I joined a list for a local running club. And, at every company I’ve worked at since graduating, there have been invaluable internal company mailing lists.

But that doesn’t mean that mailing lists can’t improve. And this is where we get back to the unfinished business. Because email groups (the modern version of mailing lists) have stagnated over the past decade. Yahoo Groups and Google Groups both exude the dank air of benign neglect. Google Groups hasn’t been updated in years, and some of Yahoo’s recent changes have actually made Yahoo Groups worse! And yet, millions of people put up with this uncertainty and neglect, because email groups are still one of the best ways to communicate with groups of people. And I have a plan to make them even better.

So today I’m launching Groups.io in beta, to bring email groups into the 21st Century. At launch, we have many features that those other services don’t have, including:

  • Integration with other services, including: Github, Google Hangouts, Dropbox, Instagram, Facebook Pages, and the ability to import Feeds into your groups.
  • Businesses and organizations can have their own private groups on their own subdomain.
  • Better archive organization, using hashtags.
  • Many more email delivery options.
  • The ability to mute threads or hashtags.
  • Fully searchable archives, including searching within attachments.

We’re just starting out; following the tradition of new startups everywhere, we’re in Beta. We’re working hard to squash the inevitable bugs and work to make the system even better (based on your feedback!).

I’m passionate about email groups. They are one of the very best things about the Internet and, with Groups.io, I’ve set out to make them even better. As John ‘Hannibal’ Smith, leader of the A-Team, liked to say, “I love it when a plan comes together.”

Yahoo Groups

I read with interest Marissa Mayer’s comments today at the Goldman Sachs Technology conference, specifically her mention of Yahoo Groups:

One of our strongholds has been Yahoo Groups, as it moves to the phone it opens up all kinds of possibilities. The phone is a much better place to do group communication.

My first startup was ONElist, which was renamed Yahoo Groups after we were acquired in August 2000. Over the past 12 plus years, I’ve watched as Yahoo did basically nothing with Groups. It’s still almost the same as when it was acquired. Yahoo has devoted only enough resources to keep it going all these years. In fact, if you try to use the site now, it often times out and is generally extremely sluggish. I don’t have current numbers, but I’ve been told that even with all the neglect, Groups still has over 100 million users. The group archives make up many petabytes of data. It is not a small service.

Email groups are great ways to communicate. As numerous people have told me over the years, Yahoo Groups have affected people’s lives in significant and profound ways. As my friends will attest, I’m at least as cynical as the next software engineer. But I think group communication is one of the most important aspects of the Internet and I truly believe that it has and continues to make the world a better, safer, more inclusive place. But Y! Groups has stagnated for 12 years.

Several months ago, I got fed up with the state of (neglect of) Groups and decided to start working on a next generation Groups service. It’s not ready yet, but it’s not too far out.

With all that, ever since Mayer took over as CEO, I’ve been watching for signs that she’d devote resources to Groups, and this is the first sign I’ve seen that they may be working on an update. They have a lot of challenges in doing so. With a service that hasn’t changed in 12 years, people have become accustomed to the interface and I believe there will be a lot of resistance from long time Groups users (which is the subject of an essay for another day). But I know that Groups can be so much more than what Y! Groups are right now. It’s only a matter of time. Whether Yahoo, or I, or someone else launches the next generation of groups, it will happen, and people will be better for it.

ONElist Office

Sam Rushing recently came across some old photos he took, including this one, which is a panorama of the old ONElist building in Redwood City. It was taken in February, 2000, which was after we merged with eGroups and before we were acquired by Yahoo (and became Yahoo Groups). The office was a converted warehouse and had about 50 people in it. This photo doesn’t show all the cubicles behind the photographer, nor does it show the offices underneath. During the whirlwind that was ONElist, to my lasting regret, I never took any photos, so I especially appreciate Sam’s rediscovery.

The cardboard cutout, btw, is Sarah Michelle Geller, during her Buffy The Vampire Days. I never knew the story behind why that cutout was in the office.

Stitched Panorama